Brandon Gilkey is a real estate consultant and deal architect specializing in solving complex property challenges for sellers while connecting investors with tailored opportunities. As the CEO of Investor Deals Today, Brandon has built a reputation for structuring creative, win-win solutions that go beyond traditional real estate transactions. Instead of simply listing properties, he works directly with sellers facing urgent or unique circumstances, offering innovative exit strategies that maximize value.
With over 15 years of experience in real estate, Brandon has facilitated millions of dollars in property transactions across multiple states. He manages a diverse portfolio as the managing partner of several real estate holding companies, including Sooner Business Holdings, BVVA Holdings, and Oklahoma MHP Investors under JB Capital. His expertise spans off-market acquisitions, seller financing, and strategic deal structuring, setting him apart from conventional agents.
Brandon Gilkey’s approach is deeply relational and solution-driven, prioritizing transparency, flexibility, and long-term success for both sellers and investors. His background in leadership and community service has shaped his commitment to integrity, mentorship, and helping others navigate the often-complex world of real estate investments. Whether assisting distressed sellers or guiding investors toward profitable opportunities, Brandon’s mission remains the same—creating strategic, value-driven real estate solutions that benefit all parties involved.
Brandon, your approach to real estate is different from a traditional agent’s. What led you to focus on deal structuring rather than the conventional buy-and-sell model?
Early on, I realized that many sellers don’t fit the standard mold of listing their property and waiting for the right buyer. Some need fast solutions due to financial strain, inheritance issues, or business transitions. Likewise, investors have specific goals that require tailored property deals rather than just browsing listings.
I saw a gap in the market where I could step in, creatively structure deals, and make things happen in ways that standard transactions couldn’t. Instead of just facilitating a sale, I focus on crafting a win-win outcome—whether that means seller financing, lease options, or restructuring terms to match an investor’s needs. This allows me to help more people while adding real value to the process.
What’s the most complex real estate transaction you’ve ever structured, and how did you make it work?
One deal that stands out involved a seller who was about to lose a commercial property due to unpaid taxes and a defaulted loan. The property was in great condition but had too much debt attached for a traditional buyer to take it on. The seller needed a quick exit, but he also didn’t want to walk away with nothing.
I structured a deal where an investor took over the existing mortgage through a subject-to agreement, which allowed the investor to control the property without needing new financing. At the same time, I arranged for the seller to retain a small equity stake, ensuring he still benefited from the long-term appreciation of the property.
The investor got a great deal, the seller avoided foreclosure and still had upside potential, and we structured a long-term exit strategy that benefited everyone. It took negotiation, trust-building, and creativity, but in the end, it worked out for all parties involved.
Many real estate professionals focus solely on single-family homes. Why do you work across multiple asset classes, including commercial and multi-family properties?
Flexibility is key in this business. If you focus only on one type of real estate, you’re limiting your ability to solve problems and create opportunities. Sellers and investors have different needs—some are looking for passive income through multi-family properties, while others want the stability of commercial real estate.
By working across asset classes, I can match the right opportunities with the right investors. A deal that may not make sense for a single-family buyer might be perfect for a commercial investor or a developer. Understanding how different asset classes work gives me more tools to create deals that are beneficial to everyone.
What is one of the biggest mistakes sellers make when trying to offload their properties quickly?
The biggest mistake is assuming that selling fast means accepting a bad deal. Many sellers panic and take the first lowball offer they get, thinking they have no other choice. In reality, there are creative ways to structure a sale that can get them more value without waiting months for a traditional buyer.
For example, seller financing can allow a seller to move the property quickly while generating consistent income over time. Lease options can help maximize returns while still providing liquidity. The key is to work with someone who understands how to structure deals beyond just cash offers.
What strategies do you use to ensure that your real estate deals are fair and beneficial for both sellers and investors?
Transparency and education are the foundation of every deal I put together. Before I finalize anything, I make sure both sides fully understand the terms and how they benefit.
I also avoid one-sided deals. If a seller feels like they’re getting shortchanged or an investor feels like they’re overpaying, the deal won’t last. I focus on structuring terms that align with both parties’ goals, whether that means adjusting financing terms, negotiating flexible closing timelines, or including contingencies that protect everyone involved.
A fair deal is one that stands the test of time. If both parties feel good about the transaction, they’ll come back to work with me again.
What’s your take on the current real estate market, and how are you adapting to shifts in interest rates and economic uncertainty?
Markets are always changing, and the key is to adapt rather than react. Rising interest rates have made traditional financing more expensive, but that also creates more opportunities for creative financing methods like seller carrybacks, lease-to-own deals, and subject-to transactions.
Investors who relied solely on conventional mortgages are struggling right now, but those who know how to structure deals differently are thriving. I focus on finding ways to make deals work regardless of what’s happening with banks or lending institutions.
In your opinion, what separates a good real estate consultant from a great one?
A good consultant understands the basics of real estate and can guide clients through transactions. A great consultant, however, goes beyond that—they act as a problem solver, strategist, and deal architect.
Great consultants know how to find solutions that others overlook. They listen more than they talk, educate their clients rather than just selling to them, and always put relationships before transactions. My goal is always to create long-term value, not just quick deals.
How do you handle negotiations when there’s a major disagreement between buyers and sellers?
The best way to handle negotiations is by finding common ground. I always start by identifying the core motivations of both parties. Most disagreements come from misunderstandings or misaligned expectations.
For example, if a seller wants a higher price, but the buyer thinks it’s too expensive, I’ll look for ways to structure the deal creatively—maybe the seller carries part of the financing, or we adjust the terms to create future upside. When both sides feel heard and understood, they’re more likely to meet in the middle.
What’s one piece of advice you’d give to sellers who are struggling to offload a difficult property?
Be open to creative solutions. If a property isn’t selling conventionally, there’s usually a reason—maybe it’s priced too high, needs repairs, or has financing challenges. Instead of lowering the price drastically, look at alternative selling methods.
Seller financing, rent-to-own agreements, or packaging the property as part of a portfolio sale could all be options. The key is to focus on the bigger picture rather than just waiting for a traditional buyer.
If you could change one thing about how people approach real estate investing, what would it be?
I’d encourage more people to think beyond short-term gains and focus on long-term wealth-building. Too many investors chase quick flips or immediate profits without thinking about sustainability. Real estate is one of the most powerful tools for financial growth, but it requires patience and strategy.
If you focus on structuring deals that create steady income and long-term value, you’ll build a business that lasts. It’s not just about buying and selling—it’s about creating wealth that stands the test of time.