Greg Wasz, a Cincinnati-based sales professional, storyteller, and family man, has built his life around the values of connection, creativity, and purpose. With a degree in communications from Ohio University and an internship at The Late Show with David Letterman, Greg learned the power of storytelling early on. While his professional career in sales has thrived on his ability to forge meaningful relationships, his personal creative outlet, Greg Wasz Productions, allows him to document and preserve life’s most special moments, particularly with his wife, Jenna, and their three children.
In this interview, Greg opens up about the lessons he’s learned from his journey, offering a unique perspective on finding balance, staying authentic, and building a legacy through family and creativity.
What inspired you to start documenting your family’s life through video?
The inspiration came from a simple but powerful realization: time is fleeting. As a parent, you blink, and suddenly your kids are older, hitting new milestones and outgrowing the little quirks that make each stage of life so special. Photos are great, but they don’t capture the sounds of their laughter, the way they run to hug you, or the funny things they say. Video does all of that—it freezes a moment in time in a way that feels alive.
It also became a way for me to combine my love for storytelling with my role as a dad. Through Greg Wasz Productions, I’m able to capture not just what we did as a family, but who we are—the personalities, the relationships, the love. It’s a way to hold onto the moments that might otherwise slip by and create something meaningful that my kids can cherish forever.
How has your background in sales influenced your approach to video creation?
Sales is all about understanding people and connecting with them on an emotional level. Whether you’re pitching a product or building a relationship, you’re essentially telling a story—one that resonates with the other person and helps them see the value of what you’re offering. That same principle applies to video creation.
When I’m editing a video, I’m always thinking about the story I want to tell and the emotions I want to evoke. Whether it’s joy, nostalgia, or even humor, my goal is to create something that feels authentic and relatable. My background in sales has taught me how to tap into those emotional connections, and it’s made me a better storyteller, both professionally and personally.
What role does failure play in your journey as a professional and a creative?
Failure is inevitable, but it’s also where the best lessons come from. Early in my sales career, I took on a project that I wasn’t fully prepared for, and it didn’t go as planned. At the time, it felt like a huge setback, but looking back, it taught me the importance of preparation, transparency, and setting realistic expectations.
On the creative side, I’ve had my fair share of “misses”—videos that didn’t turn out the way I envisioned or moments I wished I’d captured better. But those experiences pushed me to experiment, learn new techniques, and embrace imperfection. Failure is a part of growth, and I’ve learned to see it as a stepping stone rather than a roadblock.
How do you stay present and grounded while juggling a career, creativity, and family life?
It’s all about intentionality. When I’m at work, I’m fully focused on my professional responsibilities. When I’m with my family, I make a conscious effort to put away distractions and be present in the moment. And when I’m working on a video project, I allow myself the space to fully dive into that creative zone.
I also try to embrace the chaos. Life with three kids and a busy career isn’t always neat and tidy, but that’s what makes it beautiful. Finding joy in the little moments—a family game night, a walk in the park, or even a spontaneous dance party—helps me stay grounded and reminds me of what’s truly important.
What advice would you give to someone struggling to balance their passions with their responsibilities?
Start small and build from there. It’s easy to feel overwhelmed by the idea of pursuing a passion when you already have a full plate, but you don’t need to overhaul your life to make it happen. For me, video creation started as a late-night hobby—something I did for fun after the kids were in bed. Over time, it became a bigger part of my life, but it started with just a few minutes a day.
The key is to prioritize what matters most and let go of the idea that balance means doing everything perfectly. It’s about making room for the things that bring you joy and energy, even if it’s just a small slice of your day.
What legacy do you hope to leave for your family?
More than anything, I want my family to remember me as someone who was fully present and who valued the time we spent together. The videos I create are a big part of that legacy—they’re a way to show my kids how much they mean to me and to remind them of all the love and laughter we’ve shared.
I also hope to inspire my kids to pursue their own passions and dreams, no matter how busy life gets. I want them to see that it’s possible to work hard, be creative, and prioritize family, all at the same time. If they can take that lesson with them into their own lives, I’ll feel like I’ve succeeded.
What’s next for you creatively or professionally?
Creatively, I’m always looking for new ways to tell stories, whether it’s experimenting with different editing techniques or diving deeper into travel vlogs. Professionally, my goal is to continue building strong relationships and finding innovative ways to bring value to my clients.
Ultimately, my focus is on growth—both as a professional and as a person. Whether it’s through my work, my videos, or my time with my family, I want everything I do to reflect the values that matter most to me.